Friday, July 24, 2009

Book Sales

It's Book Business Friday. Ever wonder how sales and promotion are handled at big national chain book stores? Notice how bestselling books like Fancy Nancy are really easy to find? On the blog of Nathan Bransford, a literary agent with Curtis Brown, Ltd., he has an "insider" guest writing about the sale of books from publisher to book store to consumer. Eric introduces himself as a sales assistant at a major trade book publisher. This discussion is not focused particularly on children's books, but the industry as a whole. Find out how and where the money goes. As he says, "Co-op, in short, is the process by which we work with an account to determine which of our titles get special treatment: placement at the front of the store, on endcaps, in special displays, &c." Find out lots more here.

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