Friday, September 25, 2009
Re-do of Pooh
It's Friday--Book Business Day. Publishers and booksellers are there to put books out in the marketplace. When there's something as desirable and lucrative as A.A. Milne's Winnie-the-Pooh, there are always going to be new strategies to sell it. In an article in Publisher's Weekly, read about the new authorized sequel, Return to the Hundred Acre Wood, and the controversy over such books. There's some heavy marketing of it, along with the original Pooh books, going on. It's interesting to hear about the promotions, like Pooh themed parties, planned at many bookstores in the upcoming weeks. Read all about it here.