Sunday, October 24, 2010

A Scholastic Webcast

Scholastic recently did a webcast "Spring 2011 Librarian Preview" to interest librarians in their upcoming list. The archived version is available to watch here. Why watch this long ad? Five Possible Reasons: It shows part of the company's marketing strategy. It gives us a little more understanding of the structure of this large, multi-imprint publisher. We can see some editors, whose names are familiar, on camera. We see some authors on camera, too. It's an example of the ever expanding intersection of technology and books.

No comments:

Post a Comment